Co-founder
Raoua Smaali
International entrepreneur · Business turnaround specialist
With 20 years of entrepreneurial experience across several continents, Raoua has turned geographic mobility into a strategic strength. Immersion in very different cultures and markets has given her a rare understanding of buyer psychology from country to country—a decisive asset in international business strategy.
Her career spans construction, beauty, fashion, hairdressing and hospitality. After roles in recruitment, property management and retail management, she opened her own clothing store before specializing in turning around distressed businesses—a demanding discipline requiring vision, composure and practical judgment.
A mother and entrepreneur at heart, she resolutely balances personal and professional responsibilities. That energy led her to co-found Mijay and develop sourcing activities in Brazil and Korea.
Expertise: Brazil and Korea sourcing · Business turnaround · Property · Retail · Multi-market strategy · SEO and web
“Borders are lines on a map—never limits on the mind.”