Co-founder
Raoua Smaali
International entrepreneur · Turnaround specialist
With 20 years of entrepreneurial experience across several continents, Raoua turned geographic mobility into a real strategic advantage. By immersing herself in radically different cultures and markets, she developed a rare understanding of buyer psychology across countries—a decisive asset for any international business strategy.
Her background spans a remarkably wide spectrum: construction, beauty, ready-to-wear, hairdressing, catering. From placement director to property manager and store director, she then opened her own clothing boutique before specializing in turning around struggling businesses—an demanding discipline that requires vision, composure, and field sense.
A mother and entrepreneur at heart, she balances her personal and professional responsibilities with determination. That energy led her to co-found Mijay and develop sourcing activities in Brazil and Korea.
Expertise: Brazil & Korea sourcing · Business turnaround · Real estate · Retail · Multi-markets · SEO & Web
“Borders are lines on a map—never limits for the mind.”